Newsletter #80 - Septiembre 2018

ICC lanzó Guías para las Comunicaciones de Marketing Responsable en Mobile

La Cámara Internacional de Comercio (ICC) presentó dos guías, una de ellas ofrece orientación global para la aplicación de principios de autorregulación al mobile marketing, con fin de garantizar un enfoque común a través de las fronteras. El otro documento amplía las directrices existentes sobre publicidad basada en intereses (IBA, por sus siglas en inglés) para abordar problemas de mobile, como los datos de ubicación y cross device marketing.

A continuación, los links para descargar los documentos:
https://iccwbo.org/publication/icc-guide-responsible-mobile-marketing-communications/

https://iccwbo.org/publication/mobile-supplement-icc-resource-guide-self-regulation-interest-based-advertising/


ICC releases the final Guides for Responsible Mobile Marketing Communications and Mobile supplement to the IBA Guidance

ICC Executive Board recently approved the final ICC Guide for Responsible Mobile Marketing Communications and Mobile supplement to the ICC Resource Guide for Self-Regulation of Interest-Based Advertising.

ICC Guide for Responsible Mobile Marketing Communications

This guide offers global guidance for applying self-regulatory principles to mobile marketing, to ensure a common approach across borders. The guidance helps business and self-regulators safeguard consumer trust particularly in markets with soaring mobile expansion.

Mobile supplement to the ICC Resource Guide for Self-Regulation of Interest Based Advertising

This policy paper expands on existing guidelines on interest based advertising (IBA) to address mobile issues such as location data and cross-device targeting. These guidelines for mobile technologies, applications (apps), and mobile advertising are a supplement to the ICC Resource Guide for Self-Regulation of Interest based Advertising. The guidance and its underlying principles are consistent with ICC self-regulatory guidance, a key tenet of which is that self-regulation is most effective when it applies to – and is honored by – all actors in the business ecosystem.

Fuente: EASA

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